WIN
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Improving inclusive economic growth in Mozambique through female entrepreneurship

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The WIN program helps women-led businesses to grow their incomes through better access to products, inputs and services, addressing gender inequality in commercial business.

More than three quarters of economically active Mozambicans are involved in small and informal businesses, 60% of whom are women. Despite their equal importance with male entrepreneurs, Mozambican women entrepreneurs:

  • have smaller businesses and employ fewer people

  • have higher demands at home (i.e. caring for the family)

  • face discrimination and unequal access to networks and information


 

A longstanding culture of female entrepreneurship has the potential to drive more inclusive economic growth in Mozambique.

 

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The WIN program is financed by The Swedish International Development Cooperation Agency (SIDA) and implemented in partnership with TechnoServe.

The five-year program began in 2018 with a plan to grow and evolve in Mozambique through the end of 2022 with the help our team of experienced professionals.

 
 

Equipa Do Women IN Business 2023

 
 
 
 

Parceiros Do Programa Women IN Business

 
 
 

APPROACH

 
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WIN is a change facilitator.

WIN’s role is to identify opportunities and barriers for women and find business partners with the incentive and ability to break down those barriers. This is known as a market systems approach, or “M4P” (Making Markets work for the Poor).

We work in partnership with permanent market players - such as private sector companies, associations, service providers and regulators. Our method is to carefully select partners to test new ways of working, before inviting other market players to replicate their success.

This approach allows us to find sustainable, lasting, market-based solutions for women.

Examples of intervention areas include:

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Access to management tools and information

Improved business management has been shown to lead to higher incomes, but many women entrepreneurs do not have access to tools and training. WIN is working with traditional (national professional training authority) and new training providers (content producers through social media) to help entrepreneurs integrate better business practices and soft skills.

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ACCESS TO Financial services

Financial services are necessary for any growing business. WIN increases access to financial services for women by helping financial institutions to create tailored solutions for women as customers and sales agents (e.g digital savings products, digital micro-loans, more inclusive mobile money/agency banking model) and increase their, financial education through campaigns and embedded services.

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Access to Quality, convenient products

To sell high volumes, a retailer needs good products. But in Mozambique, poor information flows and weak, fragmented transport systems, along with reduced mobility, make women retailers less efficient. Lastly, distributors do not always have a strategy to target the informal segment, where most women micro-entrepreneurs operate. WIN works with distributors to better target this segment as well as include more women in their last mile distribution model.

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Rules and Social Norms through Media

There are many influences that govern the rules and norms of micro-enterprises. WIN has selected media as a channel through which to transform at scale how women are presented and perceived, hoping to have a scale impact on social and household-level expectations that frame what women can achieve. Besides, WIN aims to use media as a channel to educate women in entrepreneurship as well as to inspire them to launch, grow and diversify their businesses.

 

Access to Equipment

Women often face challenges in accessing productive equipment to grow their businesses because of lack of information or capital. WIN increases access to value-added equipment to women by working with companies to improve last mile distribution models and marketing, especially in the green energy sector (solar home systems and improved cooking stoves)

 
 

IMPLEMENTATION

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Explore the principles that guide our work.

 
 

 PUBLICATIONS

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Sector Selection and analysis

Selecting winning sectors for women’s economic empowerment

The WIN program was set up in Mozambique to advance women’s economic empowerment (WEE), especially among women entrepreneurs, using a Market Systems Development (MSD) approach. MSD programs work with market actors (private and public sector) to design and test ways to improve the functioning of a market for the benefit of a specific target group – in this case, low-income women. Some programs have pre-defined sectors from their donors. Others, like WIN, explore multiple options – indeed, multiple definitions of “sector” - and keep refining these throughout the program. This guide was created to help other MSD programs working in the area of WEE to select sectors. The tool lays out how to scope out, select and analyze sectors, while providing useful tips on how WIN did it for its target group. The guide is part of a four part series on designing, implementing and monitoring impactful MSD programs to advance WEE. The four chapters are: Sector Selection and Analysis (this tool), Partner Selection, Intervention Strategy and Monitoring, Learning and Evaluation.

Partner Selection

Selecting Winning partners for women’s economic empowerment

The WIN program was set up in Mozambique to advance women’s economic empowerment (WEE), especially among women entrepreneurs, using a Market Systems Development (MSD) approach. MSD programs work with market actors (private and public sector) to design and test ways to improve the functioning of a market for the benefit of a specific target group – in this case, low-income women. The selection of the right partner is therefore very important and often quite challenging, especially in an under-developed market such as Mozambique. The guide was created to help other MSD programs to select the right partners to make market changes systemic, and work for low-income women. The guide is part of a four part series on designing, implementing and monitoring impactful MSD programs to advance WEE. The four chapters are: Sector Selection and Analysis, Partner Selection (this tool), Intervention Strategy and Monitoring, Learning and Evaluation.

Intervention Strategy

Designing winning intervention for women’s economic empowerment

The WIN program was set up in Mozambique to advance women’s economic empowerment (WEE), especially among women entrepreneurs, using a Market Systems Development (MSD) approach. MSD programs work with market actors (private and public sector) to design and test ways to improve the functioning of a market for the benefit of a specific target group – in this case, low-income women. A key part of that process is designing an intervention – a program to support a change in practice – to be tested by our partners. This guide lays out how to develop an intervention strategy, and was created to help other MSD programs working in the area of WEE to design impactful interventions. The guide is part of a four part series on designing, implementing and monitoring impactful MSD programs to advance WEE. The four chapters are: Sector Selection and Analysis, Partner Selection, Intervention Strategy (this tool) and Monitoring, Learning and Evaluation.

Monitoring, Evaluation and Learning

Building a rigorous MEL system for a MSD program focused on WEE

The WIN program was set up in Mozambique to advance women’s economic empowerment (WEE), especially among women entrepreneurs, using a Market Systems Development (MSD) approach. In Market Systems Development, programs work with market actors (private and public sector) to design and test ways to improve the functioning of a market, in a way that benefits a certain target group – in this case, low-income women.

This guide is part of a four-part series on designing, implementing and monitoring impactful MSD programs to advance WEE. The four chapters are: Sector Selection and Diagnosis, Partner Selection, Intervention Strategy and Monitoring, Learning and Evaluation. This tool will respond important questions about MSD approach, such as, why is MEL in MSD different? And what type of MEL is need in WEE program? And will also share main goals of WIN’s MEL system, MEL tools and frameworks.

The second phase of the WIN program (WIN 2.0) began with a Market System Assessment inception and analysis activities in the north and south of the country

The second phase of the WIN program, which has been underway since July of this year, is beginning to take its first steps towards achieving the primary objective of economic empowerment of low-income women, by identifying, catalyzing and expanding innovative solutions, with the ultimate aim of benefiting low-income women, mostly in rural areas of northern Mozambique.

In the first quarter of implementation, the team focused on inception activities, which consisted of analyzing market systems in the provinces of Nampula and Cabo Delgado. These activities were aimed at understanding the barriers faced by women micro-entrepreneurs and smallholder farmers in those provinces, as well as mapping potential partners in the regions. This mapping activity also extended to the southern region, specifically in Maputo province, where key players in boosting the market were consulted in the agriculture, agribusiness, financial services and renewable energy sectors.


How can management and information tools lead to women's economic empowerment?

This case study is one of a four-part series designed to explore the effectiveness of interventions across different sectors to increase women’s economic empowerment. The series includes case studies on four of WIN’s intervention areas: media, financial services, distribution and management tools and information. By promoting management tools and information through different training models, women entrepreneurs can acquire the skills to properly manage their businesses and increase their incomes. From a business perspective, companies that invest in training women micro entrepreneurs, whether their women sales agents, customers or audience, benefit as well. For training institutes, students that learn business skills are more likely to become self-dependent when they graduate. This case study contains examples of successful interventions and captures lessons learned. Read more


Case Study: Gender Equality in the Private Sector in Mozambique

This publication is the result of a survey involving 72 companies, the aim of which was to understand the current situation of gender equality in the country's private sector.

The survey, included questions to understand gender balance in the workforce, what internal gender-related practices and policies companies have implemented and, finally, questions focused only on companies whose business model is the end consumer (B2C), to analyze their customer-oriented gender initiatives. The ultimate goal of the partnership is for Deloitte to carry out the study every two years, to monitor the progress of the private sector in Mozambique on this subject, and to support companies in becoming more inclusive.

To find out more about the study's main findings, read here


WIN celebrated the end of a five-year cycle promoting women's economic empowerment in Mozambique

The Women IN Business program, celebrated on May 31st, the end of its implementation cycle in Mozambique. WIN aimed to accelerate the economic empowerment of micro-entrepreneurs, through smart partnerships with private and public sector companies, which proved to be able to test models, promoting changes in the market, thus minimizing some barriers that limit the social and economic growth of low-income women.

Just over 80 participants gathered at the Hotel Cardoso venue, with highlights including the Swedish Ambassador to Mozambique, Mette Sunnergren, Technoserve Mozambique Country Director Barbora Dlhaka, and WIN Program Director Sarah Bove, who took to the podium to share with participants the impactful results in Mozambique.

The event also included relevant actors in WIN's journey during the five years, namely, Government of Mozambique represented by the National Authority for Vocational Training (ANEP), media sector, private sector, cooperation partners and other important actors in the entrepreneurship ecosystem. Participants witnessed a detailed presentation by the Program Director Sarah Bove, where the main activities, results, lessons learned, and the impact created by the program on more than 479,500 women and their families were presented.

The participants also had the opportunity to hear testimonials from WIN partners about the importance of improving their businesses and operations, and also learn about the results of the Gender Equality survey in Mozambique, as well as have a networking moment, in order to strengthen their relationships.


Private sector companies explore WIN tools to accelerate gender inclusion in their operations

WIN in partnership with the Brilho program implemented by SNV, supported 3 companies directly to conduct studies to enable them to have greater gender inclusion within their framework, which includes employees, distributors and customers. SolarWorks, Ignite Mozambique, and Epsilon Energia Solar, co-applied the WIN tools for a greater gender framework in their operations.

SolarWorks and Ignite explored conducted gender analysis, based on the WIN tool and with support from a gender consultant, to identify blind spots and opportunities as a starting point for integrating more women, whether in their technical, distribution or leadership teams. More than identifying weaknesses, the gender analysis showed opportunities for improving production and productivity. For Épsilon Energia Solar, the WIN and Brilho programs developed a gender policy, where the company expresses the interest through a concrete action plan, to create a favorable environment for the inclusion of women in all levels of the company, especially partners, employees and customers.

The gender analysis and gender policy allowed the companies to make an assessment from the inside out and identify the weaknesses to be addressed,which allowed a significant improvement of the internal and external environment of the companies.


Financial Services Case Study

How financial services providers can benefit by serving low income women better and increase women’s economic empowerment?

This case study is one of a four-part series designed to explore the effectiveness of interventions across different sectors to increase women’s economic empowerment. The series includes case studies on achieving women’s economic empowerment through four of WIN’s intervention areas: media, financial services, distribution and management tools and information. Improving the way that financial services are designed and marketed to low income women can create benefits for both customers and financial services providers. This case study contains examples of successful interventions and captures lessons learned.

The WIN Program is a five-year initiative implemented by TechnoServe and financed by the Embassy of Sweden in Mozambique. Our objective is to economically empower women in Mozambique by enabling their participation in the economy. To do this, we support the private and public sector to trial and implement sustainable changes in the way that they approach women as staff or workers, potential customers, suppliers and business partners. Read full Case Study Here.


WIN supports Moza Banco in the design of a financial literacy radio program in Northern Mozambique

WIN is supporting Moza Banco, a commercial financial institution, in the conception of a financial literacy radio program in local languages in three provinces, namely Nampula, Niassa and Zambezia. Just over a month ago, the program showed encouraging results in terms of engaged audience at the community level.

These radio programs are based on the results of a qualitative and quantitative market research study supported by WIN with the objective of understanding the reasons why rural communities, especially women, are not using the banking services in the mentioned locations. In addition to radio program production, we hope that the same results will also serve to design and/or refine Moza Banco's products, services and/or processes that better meet the needs of rural women in Mozambique.


Business Fight Poverty publishes WIN article

How gender-responsive media can help women's economic empowerment - and business is the WIN article published by Business Fight Poverty. a global community of people, companies and organizations passionate about building an equitable and resilient future that believes in the power of business, to help improve lives, livelihoods and the learning opportunities of the most vulnerable people and communities.  

Similar to this community WIN believes that to help change attitudes around women entrepreneurship and increase the incomes of women entrepreneurs, it has developed partnerships with private media operators to co-create content for women entrepreneurs. WIN has evaluated, suggested and co-invested in pilot projects, tracked impact on audiences, and supported partners in developing new funding mechanisms. Read more here


How to drive impact and ensure sustainability in the media sector

How to drive impact and ensure sustainability in the media sector, is the topic of the article produced by the WIN program. This article provides an overview of the current state of Media in Africa, description of WIN initiatives that have reached about 452,000 micro-entrepreneurs with information related to tips and good business practices. Lessons learned by the WIN program with tips to keep in mind when producing content for low-income audiences, making Media programs related to entrepreneurship and gender attractive to audiences are also addressed in this article, as well as, the importance of measuring audience and impact data, as, these can give us guidelines of the performance of the content created, and valuable lessons. Finally, models used outside of Mozambique (Africa) are presented that can be used by various players in the Media sector (Content producers, Media channels, advertisers and commercial agencies (private sector), Government and data research company). Read full article here


How can players in the media sector make money while making a difference?

“WIN’s article "How can players in the media sector make money while making a difference?", discusses the importance of having data to measure audience and impact, describes models used in this sector outside of Mozambique (Africa) for the different media players (content producers, media channels, commercial advertisers & agencies, non-commercial advertisers/ government, data providers/data research companies), and some examples - including interviews of companies using these models in Africa.” Read more here


Women In Business Case Study

How can gender-responsive media effectively increase women’s economic empowerment?

Women In Business Program – WIN, implemented by Technoserve with funding from the Swedish Embassy in Mozambique, launched the case study designed to understand the effectiveness of media interventions to increase women’s economic empowerment. This case study seeks to understand the impacts from a gender and business perspective and capture successes and lessons learned. The series includes case studies on achieving women’s economic empowerment through four of WIN’s intervention areas: media, financial services, distribution and management tools. Download the full Media Case Study.


Interactive Voice Response (IVR) as an alternative to reach and empower more women in Mozambique

The Interactive Voice Response (IVR) platform contains short audios on various topics, which can be accessed by dialing 84321 on the cell phone for free. The WIN program has made use of this platform as a viable alternative to reach and empower more women in Mozambique, disseminating entrepreneurship content from Radionovela Janete and Escola do Agricultor, as part of its initiatives with the media sector.

Do you want to know more about how IVR can reach women? Read here


WIN attends international event on financial inclusion organized by FinEquity

"How can Intelligent Gender Design help women entrepreneurs", is with this theme that the WIN program shared its experience based on its work in Mozambique with its partner AfricaWorks, a Micro-finance company that operates in the market with a focus on low-income women. The event is organized by FinEquity, a global community that brings together over 4000 researchers, decision makers, donors and other actors with an interest in women's empowerment to jointly accelerate women's financial inclusion globally. In this event, WIN explored in detail the steps needed to engage local private partners, to identify gaps and unlock solutions that engage women in business, leverage the culture of female entrepreneurship and increase the income and loyalty of the partner's clients, drawing from the Mozambican experience. These steps include:

The partner being aware of the potential of/or wanting to include women in their business model.

Identify gaps in the business, products and services that are of value to women as well as to the partner;

Design services that are most convenient for women and customers in general;

Pilot the solution; and

Measure the impact of including women microentrepreneurs as end-users. Read more here


Janete launches website and chatbot

Janete launches Website and Chatbot, the two digital platforms have with the main goal of facilitating access to content about entrepreneurship and gender-sensitive business development for different users. Through these platforms users can easily interact with Janete, exposing their doubts and learn new business tips. Access through the QR.


WIN Case Study published in CanopyCut

The Case Study, on how gender-responsive media can effectively increase women's economic empowerment, developed by WIN is published in CanopyCut, an accurate list of Gender Equality and Social Inclusion resources for market systems and private sector development professionals globally. This list was developed by Canopy Lab, a firm focused on the practical application of systems thinking to all kinds of problems.

Find the detailed resource list here


WIN joins international event on Financial Inclusion Week 2022

Under the motto Financial Inclusion of Women. The WIN program addressed the topic: the importance of a gender lens when designing financial products. The event is organized annually by the Center for Financial Inclusion, based in Washington the organization purpose is to use research and advocacy to promote inclusive financial systems for low-income people around the world.

It is within this framework that WIN shared its experience on how to reduce the existing disparities between men and women in access to financial services through the mobile wallet, which included economic empowerment of women micro-entrepreneurs through partnerships with the private sector.

These partnerships have resulted, for example, in supporting M-Pesa in conducting market research on its digital savings product (XITIQUE) and offering recommendations to a wider scope of BOP customers, especially women.

 Access the link, and learn in detail, how incorporating a gender lens in product design is a win-win for the company and clients.


Investment in female entrepreneurship programs through media to reach new markets

The investment in female entrepreneurship programs through media to reach new markets was the topic of discussion during the event organized by the WIN Program, funded by the Swedish Embassy on October 13, 2022 at the Radisson Blu Hotel in Maputo. The event was attended by nearly 42 participants representing public and private media companies, including non-governmental organizations. The participants discussed and reflected on the challenges in the media sector and sustainable funding models.

Find the presentation in PowerPoint here and the event gallery.




WIN supports Nestlé to develop a new distribution channel formed by women micro-entrepreneurs for a new line of products in sachets

The Program Women IN Business - WIN supported Nestlé in Mozambique to design and pilot a new distribution channel led by women micro-entrepreneurs for the brand's best-selling products in sachet format to reach customers at the base of the pyramid.

The objective of this intervention is to promote product access to women to start or develop as micro-retailers and increase their income within a structured distribution system, and these women have been named magwevas.

In Mozambique a large part of the informal micro-retailers face difficulties in accessing products, due to factors such as long distances, the cost of transportation, and the availability of products, which make acquisition costs more expensive. With WIN's intervention, magwevas now have the products closer to their areas of residence, through the support of distribution vans to replenish stock on a regular basis. Find out more here


WIN held the last workshop of the series on gender, organized for companies in Mozambique

How to conduct a gender analysis, was the workshop that closed the series of Gender workshops organized by the WIN Program, which took place on August 24, 2022 in Maputo city. This series had the participation of about 15 companies, mostly from the private sector, which enrolled about 26 employees, all senior managers, driven by the interest of deepening the process of gender analysis in their work sectors.

With a very motivated audience, this workshop discussed step by step how to proceed with conducting a gender analysis in companies, from establishing the objectives, work plan, employee recruitment, interviews, and the appropriate information channels. The ultimate goal is to improve employee performance and the consequent improvement in performance and other benefits that come with gender equity in the corporate environment.

Find the Images of the event [here]


WIN Supports ANEP with Process Inclusion of Gender in the Training of Trainers Modules

Since 2021 TechnoServe through the WIN program has been supporting the National Authority for Professional Education (ANEP) with the introduction of gender-sensitive approaches in the training of trainers modules, this initiative aims to ensure greater efficiency and respect for gender equality in the teaching and learning process in technical vocational education.

Read more [here]


WIN Program Held Training Series for Replicators of Gender Tools

From June 28-30, 2022 a series of workshops were held at the BCI Auditorium in Maputo, organized by WIN. These Workshops were aimed at enhancing the portfolio of services provided and improving the gender performance of private sector organizations or companies. The replicators of the gender tools came out of this event with practical knowledge of: 1) How to facilitate a gender training; 2) how to conduct a gender analysis and 3) how to create a gender equality policy. In total there were 18 companies and organizations from the private, social and public sector with emphasis on the Ministry of Gender, Children and Social Action, represented by the National Director, Mrs. Lidia Samuel Chongo. With this training, the replicators of gender tools will ensure continuity and sustainability in incorporating the gender perspective in the private sector in Mozambique.

See the Images of the event [here]

Are looking to develop a gender training or policy for your company? Find here the database with Gender Specialists in Mozambique.


Held Workshop on How to Facilitate a Gender Training

WIN organized the second workshop on How to Facilitate Gender Training, the event took place in the BCI Auditorium in Maputo City on June 21st 2022. This event was attended by nine companies from different areas of economic activities represented by their leaders mainly from the Human Resources and Operations areas.

The training took place in a very relaxed environment and with a lot of interaction among the participants, who discussed together about best practices and solutions that should guide their companies towards the Creation of Gender Policies in companies and How to Facilitate Gender Training.

This edition of the workshop had the presence of two special guests, William Warshauer, President and CEO of TechnoServe and Pamela Chitenhe, Regional Director of TechnoServe for Southern Africa. Both were unanimous in recognizing the importance of gender integration as a determining factor for the growth of private sector companies in Mozambique and worldwide. Pamela Chitenhe highlighted the importance of gender integration in the recruitment process, including the way companies advertise job opportunities, so as not to exclude women with skills and potential for company growth.

The participants of this workshop left not only feeling that they have to do more for gender equality in their companies, but also with tools that allow them to: design and facilitate gender training; identify and understand gender biases at work and different strategies to overcome them; the importance of sex-disaggregated data in teams or their clients as well as understand the different challenges of women and men in companies and convert them into an opportunity  To access Gender tool click here; And to check the photos of the event, click here.


WIN Participates in the Annual Market Systems Symposium, 2022 (MSS 2022)

TechnoServe through the WIN program participated for the first time in the annual Market Systems Symposium ("Market Systems Symposim"), 2022, organized by the Vikara Institute. This event is an excellent space for debate, learning and sharing of experiences from different communities acting globally in the area of Market Systems Development (MSD), which addresses the ability of markets to absorb, adapt or transform in the face of shocks and stresses within economic, political, socio-cultural and environmental systems.

In its participation, the WIN program shared its experiences and interventions that are impacting the various market segments in Mozambique, with emphasis on two approaches:

The first is social inclusion whose strategy is based on the use of media to influence gender norms in Mozambique, this session was presented on May 11, please click here.

The second is on private sector engagement, this approach is based on incorporating a gender lens to increase women's access to financial services, this session was presented on May 18th, please click here.

Also in the same scope the WIN program participated in three publications in the international MSD arena, two of which were linked on MarketLinks, a platform for disseminating best practices in MSD globally- The Market Corner: Market Systems Development Learning at MSS2022 and Beyond & Discovering and Sharing Market Systems Development Tools and Resources at MSS2022. And the third article was published on the Vikara Institute platform, a process-oriented organization for learning and technical research, accelerating inclusive development to support resilient and growing systems: Women’s Economic Empowerment on the Airwaves.


Held workshop on Creating a Gender Equality Policy for 16 Mozambican companies

"We are still far from achieving global gender balance at any level, with women representing 25% of Boards, 17% of Executives, 24% of Senior Management, and 37% of the Workforce." Gender Equality Global Report & Ranking, Ed. 2021

As a way to reduce gender asymmetries in the labor market in Mozambique, the WIN program together with its partners held a Workshop on May 5, 2022, on its tool Creating a Gender Equality Policy in Mozambican companies. The workshop aimed at capacitating companies with a tool that facilitates gender inclusion, through the elaboration of a consistent gender policy, which affects the increase of the teams' performance; increase of sales and value for the company that adopts and appropriates it.

The event was attended by 16 companies from various sectors of the economy in Mozambique. Based on an interactive methodology, the workshop allowed the participants to have a greater understanding of the contents that make up the tool, and had as objectives: -Support participants to understand what a gender equality policy is, and why companies should have one;

-Support participants with knowledge of the main areas to elaborate a gender equality policy;

-And, to know what are the steps to develop a gender equality policy; To access the workshop content, click here And to check the photos of the workshop, click here


Conducting a Gender Analysis - How it can help your organization and how to do it 

Do you want to find ways to improve your business

To improve the retention rate and increase innovation by employees?
Expand and/ or diversify its customer base? Increase sales? Improve customer loyalty?
Unlock funding? Reach more suppliers and business partners?

A Gender analysis is a process that can help you identify ways to improve business in those areas. 

WIN's latest guide, Conducting a Gender Analysis - How it can help your organization and how to do it is the third part of the Gender Equality Series tools designed to help companies be more gender inclusive.

This guide will tell you: What a Gender Analysis is all about and what businesses can learn from it Why should your business conduct a gender analysis, How it can benefit your business.

Click here to read and download the tool.


Let's Celebrate the Success of Mozambican Women with WIN Program

To celebrate Mozambican Women's Day, WIN Program is pleased to share 7 inspiring stories of women who have been impacted by projects carried out with WIN's partner organizations. See the photobook here.

 Together with our partners we have impacted over 18,251 women for greater economic empowerment and over 47,179 women are adopting new business practices.

 Follow these and more inspiring stories of Mozambican women on WIN's Facebook page, and share!

Happy April 7th, Mozambican Women's Day!


Business Clinic – Broadcasting Good Business Practices

In 2020, WIN Program jointly with TV Sucesso, created a 15-minute segment in the most popular sunday program "Mozambique in Concert", called "Business Clinic". The main objective was to transmit good business practices given by different consultants each week, to micro-entrepreneurs participating in the segment. In terms of overall audience, the segment reached about 196,000 women and 116,000 men who watched the segment.

To learn more about the audience impact click here.

 


A “Radionovela” Role Model Inspires Women Entrepreneurs in Mozambique

A special radio program in Mozambique is helping women gain the skills and confidence to break business barriers. Janete, a character in a radio drama who transmit the daily life of a young female entrepreneur in Mozambique.

Broadcast in four languages throughout Mozambique, Janete was developed as part of the Women IN Business Program to promote women's economic empowerment. This "radionovela" represents the very real challenges that women entrepreneurs around the world face every day.

For women to make progress in their businesses, they need not only better access to business training, but also support in dealing with restrictive gender norms. As part of its larger effort to support women entrepreneurs in Mozambique, WIN sought to address both of these challenges through a radio drama.

To learn more how WIN Program through the "radionovela" Janete, taking an "edutainment" approach helps Mozambican women acquire better business skills while breaking harmful gender stereotypes please see here.


A new sales channel for Nestlé and an opportunity for micro-entrepreneurs to improve their sales practices

After being selected for the Magwevas Project (street vendors), a partnership between the Women IN Business Program and Nestlé, Versóvia Nguenha (39) felt a positive change in her life, both personally and professionally. After the training in business techniques under the project, she used the skills acquired to manage her business efficiently. With the sale of Nestlé products she has increased her income and is now able to give her children a better life. See here the story of Versóvia Nguenha, a micro-entrepreneur that sells food products.


Gender Equality in Private Sector in Mozambique

The Women IN Business (WIN) program held a virtual event with the theme Gender Equality in the Private Sector in Mozambique on 09.02.2022 to share the results of a survey carried out in a sample of Mozambican companies to understand the level of gender inclusion . The survey presents the level of gender inclusion practices in 35 interviewed companies and how they are leading gender inclusion in their operations and what strategies they are implementing.

In this webinar, 3 tools created by the WIN program were also presented:

How to Create a Gender Policy;

How to Conduct a Gender Training and

• How to Conduct a Gender Analysis, which is yet to be published.

To access the webinar summary and recording please click here


New App Features Help Women Across Mozambique to Control Their Own Savings

After separating from her husband, Albertina Chirindza turned to an innovative digital savings product to help her children get ahead. It’s helped her to diversify her business, buy land, and send her daughter to college.

See here the story of Albertina Chirindza, a single mother of four who, when she separated from the father of her children, had one main objective: to support her children.


Delivering a Gender Awareness Training

How it can help your organization and how to do it

Do you ever wonder how you can get the most from your workforce? Are you looking for ways to decrease absenteeism? Are you having difficulties reaching new customer bases to boost your sales? 

Well, did you know that companies that pay attention to gender can attract and retain more talent and even increase their sales? 

WIN's latest guide, Delivering a Gender Awareness Training - How it can help your organization and how to do it is part of a three-part series of tools designed to help companies be more gender inclusive.

 This guide will tell you: What a Gender Awareness training is all about, Why a company would invest in one and how it will benefit your company.

Click here to download the tool


Gender Equality in Mozambique’s Private Sector

A GenderScope of 35 companies

80% of interviewed companies believe gender inclusion is a very important part of their company’s mission but only half have a gender policy, 63% do not disaggregate their data by sex and more than half have a workforce comprised of more men than women.

To learn more about the level of gender inclusive practices in Mozambique’s private sector and how companies can become more gender inclusive, click here to read the full report on WIN’s study or here for the 2 pager infographics summary!


Mozambique Entrepreneurial Environment Report 2021

Understanding and working with micro-entrepreneurs in Mozambique

Mozambique’s entrepreneurial culture is constantly evolving because of ongoing socio- economic, political, technological, and cultural changes. Harnessing Mozambique’s entrepreneurial spirit will be critical to driving the economy.

This report sets out to fill in the missing information around micro-entrepreneurs in Mozambique and how to engage them further in the economy: the context, entrepreneurial behaviors and business practices that affect their everyday life and growth opportunities.

Read the full report here!


 

Escola do Agricultor: Transforming women through agriculture

The practice of agriculture is important for us (women), because instead of depending on our husbands, we also fight to end hunger and earn some (money), for our livelihood, also helping the family (...) the woman in agriculture is very important, because we work, earn money and help our husbands with expenses. So we feel proud that we don't depend on our husbandssays Alda Chauque, a participant in the Escola do Agricultor training program. Read more.

 

 

Gender Equality Policy Development Toolkit Launched

According to the Department for Business, Innovation & Skills, 2011 "companies with more women on their boards outperformed their rivals with a 66% higher return on invested capital and a 53% higher return on equity."

As part of its initiatives, the WIN Program - Women IN Business, an initiative by TechnoServe, implemented with funding from the Swedish Embassy in Mozambique, has launched the first in a series of three tools, aimed at assisting organizations in creating a gender equality policy. The series includes practical guides for how to do:

  1. A Gender Equality Policy (download your copy here)

  2. A Gender Training (to be published in Q4 2021)

  3. A Gender Analysis (to be published in Q4 2021)

For further guidance on developing a gender equality policy for your organization, contact the WIN - Women IN Business Program team.

 

 
Register to here to the webinar

Register to here to the webinar

Release of a new report on policies to promote agro-industry in Mozambique

“The import of 17 tons of potatoes means one hectare of arable land idle in the country and 7 jobs created abroad of which 4 would be fixed... This means that just with the potato imports, Mozambique exports approximately 20,000 direct jobs per year of which more than 12,000 would be fixed.” - Report on Challenges and Opportunities in the Agri-Industry in Mozambique, 2021.

WIN, in partnership with CTA, has released a new report “Challenges and Opportunities in the Agri-Industry in Mozambique”, that sets out the context of a country where 80% of workers are in the agricultural sector, yet sadly most staple food products are imported. Read the summary of this report and its seven recommendations to overcome this phenomenon and create more local jobs and prosperity, inclusive of women.

Read the full report (in Portuguese) here!

To hear more about the report, join the MSD Network webinar with the topic “The Future of the Mozambican Agroindustry: Strategies, challenges and opportunities”.

Date, time: July 29, 2021, 14:00 CAT

Venue: ZOOM (online)

Access: Register here!

 

 

WIN supports partners to reach new audiences through interactive voice recordings (IVR)

WIN is supporting partners working in the media sector to use interactive voice messaging to reach new audiences, through its partnership with Viamo. In March, the content for Escola do Agricultor went live, and is being accessed by up to 4,000 people per month. By calling 84321 from any feature phone with Vodacom SIM, listeners can navigate the menu and choose which agricultural products and techniques they would like to learn about. Click here to read more.

 

 

IPSOS team gets involved with Unconscious Bias training!

In May 2021, WIN trained twenty-two members of IPSOS’s management and technical teams over two half day sessions in Gender awareness and Unconscious bias.

The training was very well received and feedback was excellent, as always provoking a great deal of reflections, different perspectives and constructive dialogue around what can be done at a personal and institutional level. Click here to read more.

 

 

Skills for Life: Developing a Curriculum to Help Young Mozambicans Thrive Post-Graduation

By TechnoServe

TechnoServe’s WIN program worked with the Mozambican government to revise a life skills curriculum that will help young people — and women in particular — access jobs and start their own businesses. Click here to read more.

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Media Strategies to Promote the Economic Empowerment of Mozambican Women

WIN held a global webinar to reflect on the use of media to help empower women. The webinar was organized as a panel discussion between WIN team members and representatives of WIN media partners.

Click here to read more, or to assist the entire webinar recording.

 

 

A story about how financial independence is possible to Mozambican Women

In Mozambique, women often face barriers that limit their ability to achieve financial independence. WIN’s role is to identify opportunities and barriers for women and find business partners with the incentive and ability to break down those barriers.

Read the story here to see how Elsa Comé was able to change her financial life.

 

 

COVID-19 Impacts on Micro-Retail Businesses

This report aims to provide stakeholders in the fast moving consumer goods value chain with market intelligence on the impact of COVID19. It also provides some ideas and potential solutions that can be taken forward. WIN conducted quick surveys with informal traders in various markets in Maputo and Matola to understand the challenges that the virus presents to them and how government directives to prevent the spread has affected their businesses.

For more details or to download the report, please click here.

 

 

Financial agent networks in Mozambique

This report provides a general overview of the financial agency model in Mozambique, including a comparision of the strengths and weaknesses of each actor's management model and assessment of the attractiveness of the commission structure for the various types of agents (rural vs. urban; banking agent vs. non-banking/mobile).

For more details or to download the report, please click here.

 

 

Women’s Agency Banking: an untapped opportunity for financial institutions

This report details how by recruiting women agents, financial institutions in Mozambique can reach untapped markets and grow market share and suggests that more effectively engaging women
in agency banking, starting with recruitment of women agents, makes
commercial sense for financial institutions.

For more details or to download the report, please click here

 

 
 

Financial agency in Mozambique
COVID Impact Report

Women IN Business (WIN) and FSDMoz have joined efforts to conduct a study with the goal of informing financial services actors and mobile money operators MNOs ) in Mozambique i) on the impacts of COVID 19 on the agents in their networks and ii) share potential solutions of how better to support them • T he study revealed significate negative impacts of COVID 19 at all levels of agent network operations and agents: decrease in volume and value of all major types of transactions, decrease in the number of new and active clients and ultimately, on the commissions received by agents

For more details or to download the report please, click here.

 
 

 

WIN’s launch in 2019

WIN program was officially launched in September 2019, at Southern Sun Hotel, in Mozambique’s capital, Maputo.

Click here to see the video of the event.

 

Previous editions of our newsletter

Read the highlights since the launch of the WIN program in September 2019

 

ADDITIONAL RESOURCES

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Partner selection resources

 
 

Intervention strategy resources

 

CONTACT

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Meet our team

Sarah Bove

Program Director

TERESA oLIVEIRA

Senior Program Performance Officer

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Deyzes Pereira

MARKET SYSTEMS MANAGER

 
 
 

nirza fumo

MARKET SYSTEMS MANAGER

Nália Maoze

Administrative and Research Coordinator

Laila Mondlane

partnerships and contracts analyst

 
 
 
 
 
 

Get in touch with WIN.

 

Technoserve Moçambique

Avenida Cahora Bassa No. 114

Maputo, Mozambique

Fill out the form below, meet our team or drop us a line directly at +258 21 498437.

 

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